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A Review of Rithika Merchant: Mirror of the Mind at Galerie LJ, Paris (from Arteviste)

This article was written by Maya Asha for Arteviste and originally appeared HERE.



Courtesy of Galerie LJ, Paris - © Vogue Magazine and Carlos Teixeira.


For a first solo show, it’s hard to beat exhibiting in the heart of Paris. A stone’s throw from Le Centre Pompidou sits the avant-garde Galerie LJ, known amongst Parisians for its investment in chic emerging artists. Rithika Merchant is no exception. Having exploded onto the international scene in 2018, thanks to her collaboration with the French fashion house Chloé, Merchant’s work has become the object of consistent media attention. Most notably, earning the young artist Vogue’s title of Young Achiever of the Year in 2018.

While Merchant currently lives and works in the vibrant city of Barcelona, she was born in Mumbai, India and was subsequently educated at Parsons in New York City; as well as The Hellenic International Studies In The Arts on the island of Paros, Greece. Given her many colourful homes, Merchant posses a unique cosmopolitan worldview that is detectable in her now recognisable oeuvre. A delectable mixture of Eastern and Western motifs that intermingle with the themes of spirituality, mortality and heritage; Merchant’s best pieces are hybridised treasures that read as both familiar and foreign.

Rithika Merchant, Divine Bodhi 2017, print collaboration for Chloé SS18.


One of the most distinctive elements of Merchant’s work is her choice of medium. While many young contemporary artists favour the staples of acrylic and oil, or are introducing digital elements, Merchant has chosen to work with collage and primarily with gouache and ink on stained paper. A quick history lesson: this technique reaches as far back as ancient Egypt and Greece (consistent with Merchant’s Hellenistic education) and often produces a flat, muted colour palette reminiscent of Indian miniature paintings. Despite being revived by the Impressionists in the nineteenth century, the technique is still only the preference of a select few. Such a distinct choice immediately piqued my interest, as it is noticeably unusual and yet aligns seamlessly with Merchant’s penchant for incorporating mythological symbols - a nod to aeons gone by.

Upon closer inspection, Merchant’s first solo exhibition, Mirror of the Mind at Galerie LJ, features an array of works which share overlapping motifs and compositional similarities. Her reoccurring repertoire of symbols include the evil eye, horoscopic skies, snowy mountain peaks, botanical imagery (the lotus most often), references to palmistry, strong geometric forms (particularly red circles and semi-circles), snakes and large birds of prey. Many of these can also be found in her compositions for the folklore-inspired Chloé collaboration, suggesting Merchant is steadily charting her own unique visual language.

Rithika Merchant, Diffusion 2019, courtesy of Galerie LJ, Paris.


While Merchant has undoubtedly achieved much success through her relationship with Chloé, Mirror of the Mind represents a shift away from the mainstream media and fashion, towards the formalised art world as a whole. Unlike Jeff Koons, who earned notoriety within the art world before embarking on his lucrative fashion collaboration with Louis Vuitton, Merchant is attempting to reverse engineer Koon’s model. A lofty mission that will surely raise the eyebrows of detractors, but one I believe she may very well accomplish. As a first solo show, Mirror of the Mind is impressive in the number of works and the sheer detailed nature of each piece, however; there is a discernible ‘greenness’ to the collection - a subtle disconnect in the selection of works. In my estimation, the body of work can be divided into two groups - cleanly composed mirror images (where if I drew a line down the centre of the image, each side would mirror the other) and narrative scenes that edge towards the overly illustrative. The ‘mirrored images,’ which include Nazarbattu (2019), Diffusion (2019) and Memory Tree (2019) are, in my opinion, the strongest works due to their balanced composition and the much-needed inclusion of negative space.

Rithika Merchant, Nazarbattu 2019, courtesy of Galerie LJ, Paris.


In her ‘mirrored images,’ Merchant demonstrates the invaluable ability to edit her compositions in favour of legibility and a more poignant visual impact. The works, while simpler than some of their counterparts, more fully communicate Merchant’s worldly artistic influences and allow her incredible details to be fully digested. By contrast, some of the narrative images feel more akin to the illustrations found in Maurice Sendak’s famed children’s book Where the Wild Things Are. Clearly, we are witnessing Merchant experimenting and flexing her muscles as a stand-alone artist, with her forward path yet to be determined. Merchant herself seems to be a touchpoint for the intermingling of various cultures and industries. India and Greece, Fashion and Fine Art, she cleverly highlights connections that are too often overlooked. A reminder of the fluidity of culture, Merchant’s mystic collages and inky netherworlds will continue to captivate, especially if executed judiciously.

Rithika Merchant, Memory Tree 2019, courtesy of Galerie LJ, Paris.



Written by Maya Asha McDonald, Editorial Director and Contributor to Arteviste

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